How GlowBeauty made AI search a meaningful acquisition channel
GlowBeauty, a DTC skincare brand, was missing from ChatGPT and AI Overviews recommendations. With Aivius's 6-step GEO engine, they grew AI-driven revenue meaningfully and improved their share of AI recommendations for beauty queries.
Illustrative scenario based on typical outcomes
AI citation trend · last 30 days
Illustrative customer analytics dashboard.
Customer overview
| Company | GlowBeauty |
| Industry | DTC / Beauty / E-commerce |
| Scale | Direct-to-consumer skincare brand selling online |
| Challenge | When consumers asked ChatGPT or Google AI Overviews for skincare recommendations, GlowBeauty's products weren't being mentioned — competitors were capturing that attention instead |
GlowBeauty had built a loyal customer base through paid social and traditional SEO. But the team noticed a shift: more shoppers were asking AI assistants like ChatGPT for skincare advice before buying. When the team ran those same prompts themselves, their products rarely appeared. AI search had become a real acquisition surface, and GlowBeauty was largely invisible on it.
Solution: The 6-step GEO engine, tailored for beauty
Prompt Research
Aivius researched beauty-related prompts across 9 AI models — from "best vitamin C serum for dull skin" to "which skincare brand is good for sensitive skin." GlowBeauty saw where they were cited, where competitors were cited, and which prompts carried the most purchase intent.
On-page Optimization
The Content Auditor restructured product pages with LLM-friendly elements: citation-ready product summaries, Q&A blocks answering common skincare questions, and clear comparison tables. Each page was tuned for the prompts identified in research.
Off-page Presence & Monitoring
Aivius built off-page presence on Reddit and beauty forums where AI models source recommendations, then monitored results across all 9 AI models — tracking GlowBeauty's share of AI recommendations over time and tying AI referrals to revenue.
Implementation timeline
Results
Directional outcomes based on typical customer results
"We used to think of search as Google. Now a growing share of our customers find us through ChatGPT and AI Overviews. Aivius helped us understand that surface, fix where we were missing, and turn AI search into a meaningful acquisition channel — not just a vanity metric."
GlowBeauty
See where you stand in AI search
Find out how often AI models recommend your products — and how to grow your share with the 6-step GEO engine.