The GEO KPI Template
Track the metrics that matter for AI search revenue. 9 KPIs across 3 categories — free Google Sheets + PDF download.
Traffic Metrics
How much AI search traffic are you getting — and is it the right kind?
AI Citation Count
How many times your brand or content is referenced in AI model responses across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Meta AI, Rufus, and Apple Intelligence. This is the foundational traffic metric — more citations mean more visibility.
AI Referral Traffic
Actual website visits coming from AI search sources. Track this in your analytics by filtering for referral domains like chatgpt.com, perplexity.ai, and AI Overview click-throughs in Google Search Console. AI search visitors tend to be more valuable than traditional search visitors (based on Semrush research).
High-Intent Query Coverage
The percentage of high-commercial-value AI search prompts where your brand appears in the answer. If you sell CRM software and appear in 42% of "best CRM" prompts across 9 AI models — that's your high-intent coverage. This is the metric that most directly correlates with revenue.
Brand Metrics
How is your brand perceived and positioned in AI-generated answers?
Brand Mentions
Total count of your brand name appearing in AI responses — across all 9 AI models. Track this monthly to spot trends. Increasing mentions signal growing AI awareness of your brand.
Sentiment
Is your brand mentioned positively, neutrally, or negatively in AI answers? Sentiment analysis reveals whether AI models describe your brand favorably — critical for purchase-decision prompts.
Share of Voice
Your brand's percentage of total mentions in a category, compared to all competitors. If your brand gets 30% of mentions in "best project management tool" prompts and competitors get 70% — that's your share of voice.
AI Share of Recommendation
The percentage of times your brand is explicitly recommended (not just mentioned) in AI answers. This is the metric that drives purchase decisions. Being mentioned is good; being recommended is revenue.
Revenue Metrics
How much revenue is AI search actually driving? These are the metrics your CFO cares about.
AI Attributed Revenue
Total revenue generated from AI search referral traffic — tracked through your CRM or analytics. Connect AI referral data to your Shopify, Stripe, or Salesforce checkout data to measure actual dollars. This is the bottom-line metric.
AI Attributed Pipeline
Total pipeline value (not yet closed) from AI search referral traffic. For B2B companies with longer sales cycles, pipeline attribution is more actionable than closed revenue — it shows future revenue potential from AI search.
ROI Multiple
The ratio of AI-attributed revenue to your GEO investment cost. If you spend $99/mo on Aivius and generate meaningful monthly revenue in AI-attributed revenue, your ROI is positive. This is the metric that justifies continued GEO investment.
Download the free KPI template
Google Sheets + PDF — ready to use immediately. Track all 9 GEO KPIs in one place.