Aivius vs Otterly: Revenue Attribution vs Mention Tracking
Otterly tracks how many times your brand is mentioned in AI responses — but can't tell you how much revenue those mentions earned. Aivius Pro at $99/month connects AI recommendations to your Shopify/Stripe revenue with dollar-amount attribution and a satisfaction guarantee.
The Core Difference
They track mentions. We drive revenue. A mention count is a vanity metric — 1,200 mentions could mean $0 in revenue if they're all informational queries. A dollar amount is a business metric — meaningful revenue in attributed revenue justifies budget allocation and proves ROI.
3 Key Differences That Matter for Your Revenue
Revenue Attribution vs Mention Counting
Otterly's most advanced tier ($489 Business) counts mentions and tracks share of voice. It tells you your brand appeared 1,200 times in AI responses. But it can't tell you whether those appearances drove any revenue, which mentions were in purchase-decision queries, or what your AI channel ROI is.
Aivius Pro ($99) gives you AI Attributed Revenue — the dollar amount AI search drove this month, connected to your Shopify, Stripe, or GA4 data. You can tell your CFO: "AI search generated meaningful revenue this month, 62% of it from indirect attribution that Otterly would have missed entirely."
High-Intent Queries vs All Queries
Otterly monitors all queries equally. A mention in "what is CRM" (informational, zero revenue) gets the same weight as a mention in "best CRM for startups" (buying decision, real revenue). Their share of voice metric treats your 15% share in buying queries the same as your 30% share in informational queries.
Aivius's High-Intent Query Coverage separates buying queries from informational ones. You see exactly which percentage of revenue-driving queries you appear in, and which specific competitors dominate each buying-decision query. This enables targeted optimization that produces revenue, not just more mentions.
Revenue Engine vs Monitoring Dashboard
Otterly is a monitoring dashboard: you see your mentions, your share of voice, and your trend over time. That's useful for awareness, but it's not actionable. When your share of voice drops, Otterly can't tell you why, can't help you fix it, and can't measure whether your fix generated revenue.
Aivius is a complete 6-step GEO Engine: Market Competition Analysis → Website Technical Optimization → Prompt Research → On-page Optimization → Off-page Optimization → Performance Monitoring. When your high-intent coverage drops, we diagnose why (crawlability gap, authority signal deficit, semantic mismatch), execute the fix (content rewriting, authority building), and measure the revenue impact of the fix.
Detailed Feature Comparison
| Feature | Otterly | Aivius |
|---|---|---|
| AI Models Covered | 5 (ChatGPT, Perplexity, Gemini, Claude, Google AIO) | 9 (ChatGPT, Perplexity, Google AIO, Gemini, Claude, Copilot, Meta AI, Rufus, Apple Intelligence) |
| Core Metric | Mention Count + Share of Voice | AI Attributed Revenue ($) |
| Revenue Attribution | Not available at any tier | Shopify/Stripe/GA4 integration at Pro ($99) |
| High-Intent Query Coverage | Not tracked — all queries weighted equally | Proprietary HIQC metric with intent classification |
| AI Share of Recommendation | Share of Voice (all queries) | Share in high-intent buying queries only |
| Content Diagnosis | No — only monitoring reports | Crawlability, authority, semantic, quote-readiness analysis |
| Content Execution | No — monitoring only | AI content rewriting, authority signal builder, one-click publish |
| llms.txt Generator | No | Yes — free tool |
| 6-step GEO Engine (full methodology) | ❌ Partial | ✅ Complete 6-step framework |
| Off-page Optimization (Reddit/Quora/Wikipedia) | ❌ Not available | ✅ Dedicated module |
| AI Corpus Analyzer (9 LLM source comparison) | ❌ Not available | ✅ Yes, per-LLM corpus mapping |
| Brand Monitoring | Yes — core feature | Yes — but tied to revenue impact, not vanity metrics |
| Competitor Tracking | Yes — share of voice | Yes — share of recommendation in high-intent queries |
| ROI Promise | No guarantee | satisfaction within 90 days, or refund + 90 days free |
| Starting Price | $29/mo (limited, no attribution) | $39/mo Starter / $99/mo Pro (with attribution) |
| Best Tier for SMBs | $189/mo Growth (5 engines, still no attribution) | $99/mo Pro (9 AI models, attribution, satisfaction guarantee) |
ROI Comparison: What $189 vs $99 Actually Delivers
Otterly $189/month
Aivius Pro $99/month
Otterly costs 2x more and delivers 0x in provable revenue. Aivius costs half as much and delivers Positive ROI in attributed revenue. The difference is not price — it's product category. Otterly is a mention tracker. Aivius is a revenue engine.
Why Customers Switch from Otterly to Aivius
Stop Counting Mentions. Start Tracking Revenue.
Otterly gives you a count. Aivius gives you dollars. Switch to the AI Revenue Engine and prove satisfaction within 90 days — or get your money back.
Start satisfaction Trial — $99/month Free AI Revenue AuditFrequently Asked Questions
Can Otterly tell me how much revenue AI search drove?
No. Otterly only tracks mentions and visibility scores. At no tier — including their $489 Business plan — does Otterly offer revenue attribution. They cannot connect AI recommendations to Shopify, Stripe, or GA4 revenue data. Aivius Pro ($99/month) includes full revenue attribution.
What does Aivius Pro at $99 include that Otterly doesn't?
Aivius Pro includes: (1) Full revenue attribution with Shopify/Stripe/GA4 integration, (2) High-Intent Query Coverage tracking, (3) 6-step GEO Engine, (4) 9 AI models (ChatGPT, Perplexity, Google AIO, Gemini, Claude, Microsoft Copilot, Meta AI, Amazon Rufus, Apple Intelligence), and (5) satisfaction guarantee. Otterly only monitors mentions across 5 engines.
What is our satisfaction guarantee?
If you don't see at least satisfaction on your Aivius Pro plan within 90 days, we refund your entire subscription and give you 90 more days free. No questions asked. Otterly offers no ROI guarantee of any kind.
Why is a mention count a vanity metric?
A mention count treats informational queries ("what is CRM") the same as buying queries ("best CRM for startups"). 80% of mentions are typically in informational queries that produce zero revenue. A brand with 1,200 mentions and 18% high-intent coverage generates less revenue than a brand with 520 mentions and 42% high-intent coverage — because the revenue is in buying queries, not in all queries.
Can I try Aivius before committing?
Yes. Start with our free AI Visibility Checker for a 30-second audit, then sign up for Pro ($99/month) with our satisfaction guarantee.